Job Title: Marketing and Readership Manager

Reporting: To Managing Director

Mobility: Occasional travel in London and the United Kingdom may be required for this role, generally for short periods ranging from one to three days. The job holder should also have the flexibility to travel at short notice

Duration: 12 month FTC

Hours: Full-time, 9am–5pm with occasional overtime and weekend work, as required

JOB SUMMARY

The Marketing and Readership Manager is responsible for delivering marketing activity to drive subscription volume and renewals, as well as product marketing campaigns for The Burlington Magazine, Burlington Press titles, Burlington Contemporary, prizes, scholarships, and events. They also manage the relationship with our subscription service provider and mailing house, including overseeing the web shop.

KEY RESPONSIBILITIES

• To manage all circulation-related marketing and distribution
• To drive subscriptions volume, renewals and acquisition
• To plan, execute and monitor all other company marketing campaigns
• To manage all other product marketing for The Burlington Magazine (TBM), Burlington Press (BP) and Burlington Contemporary (BC)

SCOPE OF WORK

Readership

• Maintain and increase the magazine’s subscription and trade sales circulation and revenue in both print and digital channels
• Identify and implement long-term and profitable subscriber-value promotions, both through the magazine, online and via third parties, building on existing customer relations to improve retention amongst subscription database
• Formulate strategies to monitor and understand subscriber behaviour
• Primary contact for subscriptions services provider, overseeing subscriptions reporting
• Primary contact for mailing house, overseeing subscriber mailing list and editorial/advertiser copies
• Process monthly print orders, set print run and manage distribution worldwide

Marketing

• In discussion with Managing Director, set and manage annual marketing budget
• Deliver dynamic and results-driven subscription marketing strategy for acquisition and retention
• Devise regular, targeted campaigns to win back lapsed subscribers
• Oversee production of in-house advertising and marketing material
• Create and implement effective marketing campaigns for Burlington Contemporary, prizes and scholarships, and Burlington Press book publications
• Oversee paid and organic social media strategy for TBM and advise on best practice for BC
• Oversee development of Burlington online community through e-newsletters
• Keep up to date with best practice marketing, reviewing processes and ways of working.  

Other

• Write and/or present reports to the board, as required
• Provide reporting / data for other business areas as appropriate
• Ensure that web shop is kept up to date in partnership with subscriptions agency
• Organise marketing-related contra advertising exchanges, in partnership with Head of Partnerships
• Provide mentoring for Marketing Executive as required

Skills

• High level of familiarity with MS Excel
• Google Analytics (G4)
• Google Advertising
• Knowledge of paid social media dashboards (Meta, X)
• Familiarity with social media scheduling tools (Later)
• Familiarity with email campaign tools (Mailchimp)

The Burlington Magazine and Burlington Contemporary are offering an eight-week, paid internship to a recent graduate of art history who is interested in exploring a career in publishing. The successful candidate will gain experience in various aspects of academic publishing across the editorial and commercial departments. This internship is supported by the Thistle Trust.
 

OUTLINE OF THE ROLE

Editorial

You will receive an introduction to editorial processes and programmes, and be expected to:

- Research exhibitions and upload to our online ‘What’s On’ calendar
- Monitor and respond to general email queries
- Acknowledge, read and log submissions to the 2024 Burlington Contemporary Art Writing Prize
- Attend press views for exhibitions as required

Subscriptions and Marketing

You will receive an introduction to our subscriptions management and marketing processes, and be expected to:

- Help create and schedule social media posts and newsletters
- Convert and upload selected editorial content to the website
- Upload web banner advertisements to the website
- Assist the marketing team with research and planning of campaigns

Advertising and development

You will receive an introduction to advertising and development processes and be expected to:

- Conduct market research on current and potential advertising clients
- Assist in preparation for partnership events and attend events where required
- Attend departmental and external meetings as required

Person specification

- Recent graduate of art history or related discipline
- A lively interest in publishing and the visual arts
- A keen eye for detail
- Confident communicator
- Adaptable, hardworking and enthusiastic
- A working knowledge of Adobe InDesign and Photoshop would be beneficial

How to apply

Send a CV and covering letter of no more than one side of A4 to recruitment@burlington.org.uk by midnight on 24th April 2024. Candidates invited to interview will be notified within a fortnight of the closing date. Applicants requiring financial assistance to attend interview will be provided for.

Our commitment

We welcome applicants from all backgrounds and experiences, particularly those who may feel underrepresented in the workforce and industry more widely due to their personal or socioeconomic circumstances.

Graduate programs in Fine and Decorative Art from Sotheby's Institute

The Master’s degree in Fine and Decorative Art and Design derives from the oldest program at Sotheby's Institute of Art, which started in 1969. It offers an integrated study of fine and decorative art and design based on case studies drawn from the late Renaissance through to the latetwentieth century. These studies are used as lenses through which to examine the production and materiality of art objects, and to consider aspects of consumption, including patronage and collecting and the historical and contemporary art market. Sotheby's Institute of Art in London is accredited by The University of Manchester, and offers world-class education across a variety of art world disciplines. 15-week Semester courses in Decorative Arts and Design also offered at the London campus.

Visit www.sothebysinstitute.com for more information.

Sotheby's Institute of Art is The Graduate School of Art and Its Markets
Evolving from a small connoisseurship program begun by Sotheby's Auction House in 1969 Sotheby's Institute of Art is now the leader in art business education and object based learning. Our faculty represent the best of the art world helping students master the unique forces at play at the intersection of art and commerce.

Email: admissions@sothebysinstitute.com

Study Higher and Continuing Education Programmes with Christie's Education in London, New York, Hong Kong and Online

Christie’s Education is a specialist provider of higher and continuing education, and an internationally recognised centre of academic excellence in the study of art business and the art market, art history and art world ecosystems, curating and connoisseurship.

We offer master’s degrees in London and New York, and are dedicated to preparing students for entry into the art world, placing great importance on analytical skills, object-based learning, research and scholarship, and the practical experience of art and business as the keys to professional success. Studies are reinforced with a rigorous professional development course and all students are offered an integrated art world work placement as part of their degree.

We also offer a wide range of continuing education opportunities in London, New York and Hong Kong, designed to introduce the fundamentals of art, collecting and art business, as well as advanced and certificate courses for those with an appetite to study at a deeper level. In addition, our online courses provide a fully immersive experience of the art world, enabling you to access rich and exclusive content wherever you are based.

Visit www.christies.edu for more information and a full list of courses.